White Collar + Thomas Pink.

If I were a boy I would be so be at Rockefeller Center right now (just a few blocks from my office, how convenient!) waiting in (a very long, or so I hear from a male coworker) line to get a free custom-made shirt from the most handsome shirt-maker, Thomas Pink. Some marketing team made a great pitch and so in conjunction with the start of the new show on USA called White Collar, you can get your OWN white collar (or blue or pink or striped or checked or...well, you get it). For free! A shirt that would most likely cost you $400 is now yours for the taking. If you have the time to stand in line, that is. Either way, a memorable and clever idea.

First photo above from TimeOut NY