November 23, 2009

After Party: Chandon.

Seeing this commercial on TV yesterday afternoon was such a breath of fresh air. Not only do I think that most television commercials are lacking inventiveness but also in the alcohol industry around the holiday time, they can be pretty stale. A typical holiday-looking event with pretty people drinking and having a splendid time on some private rooftop. Bo-ring.

Well, Chandon changed my view with this commercial yesterday. It started off looking as typical (previously mentioned fancy roofdeck party and pretty people) but took it a step further. Using the elements that make up the top of their champagne bottle (the wire, foil and cork) their ad people created two fabulous characters who do a wonderful dance around their own party setting. Check it out here (stills are above) to get the full effect.

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