Seeing this commercial on TV yesterday afternoon was such a breath of fresh air. Not only do I think that most television commercials are lacking inventiveness but also in the alcohol industry around the holiday time, they can be pretty stale. A typical holiday-looking event with pretty people drinking and having a splendid time on some private rooftop. Bo-ring.
Well, Chandon changed my view with this commercial yesterday. It started off looking as typical (previously mentioned fancy roofdeck party and pretty people) but took it a step further. Using the elements that make up the top of their champagne bottle (the wire, foil and cork) their ad people created two fabulous characters who do a wonderful dance around their own party setting. Check it out here (stills are above) to get the full effect.
Well, Chandon changed my view with this commercial yesterday. It started off looking as typical (previously mentioned fancy roofdeck party and pretty people) but took it a step further. Using the elements that make up the top of their champagne bottle (the wire, foil and cork) their ad people created two fabulous characters who do a wonderful dance around their own party setting. Check it out here (stills are above) to get the full effect.
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