November 4, 2009

Schroeder Milk.

This is by far the best packaging I have seen in awhile (via Lovely Package). Perhaps I am jaded because the client actually let the designer keep it clean. Let the product stand for itself. Maybe because they didn't try and muck it up with 80 different claims stating that milk does this and milk does that. Milk is milk. And Schroeder gets it and knows their consumer is smart. Kudos to the design studio Capsule who made this beauty possible AND to Schroeder for letting them run with a fabulous idea. God, I wish I lived in Minnesota so I could buy this at the store...

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