Craig Cutler and IBM.

Taking a small break between projects today I decided to check out the latest from Stockland Martel's uber-talented group of photographers. I don't know if this really qualifies as a creative, but hey, for me looking at beautiful photos is something I wish I could do a lot more than I already do. After their book arrived on my desk in the mail yesterday it's all I have been wanting to do. The book shows a few samples of each of their talented artists and of course is printed on some delicious paper with a most compelling cover and back art.

So this is what prompted me to check out their pick out a photographer and go with it. The first one I clicked on was a talent named Craig Cutler whose recently photographed an IBM campaign which I fell for. Fast. I haven't seen it in any mags recently but that doesn't mean it's not out there right now. It just means I am most likely not reading PC Magazine or INC or another business magazine for PC-users. It's okay because discovering it on Cutler's site was fine by me! I love the campaign as a whole for its simplicity and great photos, of course. And the fun little black lines. How could I forget about those!