February 13, 2009

A Subway Surprise.

I abhor getting lost in the subway station; not knowing which exit is going which way and more importantly not knowing which is the way to Target. This very scenario happened to me last night as I attempted to see "TARGET" listed underneath "2/3 Downtown: New Lots Avenue" or above "4 Uptown: Manhattan" on the train signage at the mammoth Atlantic Avenue station in Brooklyn. All I wanted to do was find that red bullseye but to no avail. What I DID find instead was perfect letterspaced signage wrapped around subway polls and turnstiles advertising for the underground art exhibit that I would be seeing in just one more moment. The MOMA is so clever and has taken over the largest subway station in Brooklyn and put art on it's walls! It was wonderful large-scale prints of many famous artists from the actual museum's collection; Jackson Pollock, Van Gogh, Cindy Sherman, Charles Eames and many, many others' artwork walking with me. I didn't even mind getting lost because I got to take in more of the art. It's going on from now until March 15th and there to remind the Brooklyn subway riders that MOMA isn't too far away. And open 24 hours a day!

For the record, I did make it to Target. Eventually.

1 comment:

adesignaffair said...

fun ads. what did you get at target??? orla kiely wasn't at target in NJ yet. :-(