I've always thought that Absolut has done a killer job in the advertising and design department; always fresh, always clever, never obvious. This latest bottle design, Absolut No Label, is a perfect testimony of how a brand that has built it's reputation on a simple but clean structure design can outwit any marketing manager who says "Make the logo bigger, please". There is no logo, no name, nada. Just the bottle. They are in limited edition and are numbered.
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