Picking up New York Magazine this week I flipped over to the back to my beloved crossword puzzle and was stopped by the ad (for HBO's new season of the series, True Blood) that was on the back cover of the magazine. It was all black with small droplets of blood red going through the top center. I looked closer and saw something. Then realized there was something I was missing. I still couldn't put my finger on it until this morning when I looked at the back cover again and *voila!* I saw it! It is a wonderful static print ad but even more clever (and easier to figure out) as a motion graphic on the HBO website here.
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